A former colleague recently told me that he had spent a little time helping out at Medecin sans Frontiers. He had found it fascinating in terms of the nature of work this incredible organisation does. It put me in mind of another pal who gave up a good (if dull) job as a tax accountant and moved to Uganda to work for a charity. Organisations such as these offer low pay, no benefits and terrible conditions. Yet the level of employee engagement is incredible – it has to be.
Generally people aren’t excited by making money for the businesses owners, so whilst they want their employer to be successful (which gives job security) they ideally want more than that. Giving employees what one of my colleagues calls ‘a guiding star’ is increasingly seen as a vital tool in engaging with staff.
Of course it’s a pretty straightforward task to set out your core purpose in such an environment, there is an obvious ‘greater cause’ that barely needs spelling out. It is this sense of being part of something much bigger and worthwhile that enthuses people. This principle can be applied to any business, although it takes a little more effort.
If we can identify that higher purpose and the good emotions that go with it employees will surely feel to follow.