Four months ago the date was set for the UK’s EU referendum on EU membership and today we go to the polls. It’s been a long campaign. In many ways it’s been a classic example of a change journey.
Initially the public didn’t really engage with it. It was very much a political argument that only mattered to the politicians. Slowly we all became more interested as we realised it would affect us. Then we wanted the facts. We wanted to know how it would impact us personally. Facts were produced and discredited in their droves and battle lines were drawn up.
A number of well informed, respected and impartial bodies came forward with simple and unbiased explanations of the various claims and counter claims. Armed with this knowledge we started to firm up on our positions.
Now everywhere I go people are openly discussing it, putting forward their views and seemingly listening to the counter arguments. Yesterday my own team had quite a long discussion while our IT network was down.
We’ve just started using the Predictive Index and one of the many insights it provides is whether an individual will tend to rely on facts or feelings in decision making. Now I am not claiming that PI can predict your political views but those who had a tendency for decision making based on facts were in the Remain camp and those with a preference for emotions were for Leave.
In my view Remain won all the fact based arguments, they made the logical case to stay.However they comprehensively failed to counter the emotional arguments that Leave put forward. So at the wire we are faced with a choice between Head and Heart. And we all know you can’t win an emotional argument with logic or vice versa. Neither side seem able to switch between and pull together their thinking and feeling modes.
So maybe in this case Bruce was right, some of us were born to run.
In the day we sweat it out on the streets of a runaway American dream
At night we ride through mansions of glory in suicide machines
Sprung from cages out on highway 9
Chrome wheeled, fuel injected and steppin’ out over the line
Oh, baby this town rips the bones from your back
It’s a death trap, it’s a suicide rap
We gotta get out while we’re young
‘Cause tramps like us, baby we were born to run